Oliver Wyman: Network Investment & 5G Optimization
Prioritize network upgrades by economic value, not technical severity alone.
Context
An Oliver Wyman consulting engagement in Dubai for a Gulf telecom operator deciding where to direct capacity and 5G investment across its network.
Constraint
A Gulf telecom operator needed to prioritize network upgrades across petabyte-scale network and customer data. Devices emitted a network ping every few minutes, creating a volume that made conventional analytics and model training difficult with the available compute. Technical degradation alone was not enough: leadership needed to know where a better network would create the most economic value.
The decision combines network-linked retention risk with customer value and intervention effort. Candidate labels are conceptual and preserve proprietary ranking logic.
System
Led the analytics and modeling work that joined distributed network-performance data with customer behavior and commercial value. Used Hive-based queries, partitioning, and aggregation to make event-level data usable at scale, then built a churn model relating network quality indicators such as effective speed and load to retention risk. Crossed that signal with customer value to create an investment-priority indicator for capacity and 5G interventions, without exposing the proprietary ranking logic.
Outcome
Reframed network investment as an economic prioritization decision: executive teams could compare upgrade scenarios by the customers affected, their retention risk, their value, and the expected return of an intervention rather than network severity alone.
Approach
- 01Distributed analyticsCombined device pings, network load, speed, congestion, geography, customer behavior, and commercial value at petabyte scale, using Hive partitioning and aggregation to make event-level data tractable.
- 02Churn modelingBuilt a binomial classification model relating network-performance variables such as effective speed and load to churn, estimating where improved conditions could plausibly improve retention.
- 03Economic bridgeCrossed churn likelihood with customer value to bridge network engineering decisions and commercial impact, while keeping the proprietary ranking logic inside the engagement.
- 04Investment optimizationRanked candidate network interventions by expected return, weighing affected population, customer value, performance gap, and required investment, and translated the results into executive-level investment scenarios.
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30 minutes to map the decision, the data behind it, and the shortest credible path to a production outcome.
